Kirby Wii: Hugs all round?

One of the biggest draws to Kirby Wii is the cooperative gameplay features that the title has. However, this goes further than smashing up some Waddle Dees together.

When one character has picked up a piece of fruit, they can recover the other players health by hugging them. That's right, and you thought this game couldn't get any cuter.

Unlike New Super Mario Bros. Wii there doesn't seem to be a way to hinder your fellow players at all. Every action towards your fellow players will be beneficial to some way. What do you think of Kirby Wii's co op style? Makes gameplay much easier or more boring?